Web Design - you don't need to be
an expert to manage a website
To develop websites you need to start by understanding
the medium. There are many books and websites that explore the 'secrets'
of the Internet, but the essentials are to comprehend the
value of good clear navigation, well-written and exciting
content, and a usable and accessible
site.
Online Communities - getting your
customers involved
Most people belong to some form of ‘community’;
be it a sports or social club, business network, neighbourhood programme,
etc. In the online context, it is a joining of like-minded people. Online
communities are fast becoming an active part of the marketing mix,
and I will be introducing you to them in this article.